Social Media & Influencer Marketing Coordinator

Role Overview: The Social Media & Influencer Marketing Coordinator supports day-to-day management of social channels, community engagement, light content creation, and influencer program execution. This hands-on role is ideal for someone early in their career who blends social media know-how with a passion for building a mission-driven brand. You will collaborate with the Senior Manager to publish content, respond to parents, coordinate creator gifting, and track assets and performance. Responsibilities include posting, content calendar management, timely and brand-aligned responses to comments and DMs, and assisting with light content creation (basic editing, formatting, social-ready assets). Capture simple, in-the-moment content (stories, short-form videos) when needed, and support influencer program activities including gifting, outreach, and relationship tracking. Stay current on platform trends and maintain a warm, authentic tone across communities. This role requires being based in New York and in-office three days per week (hybrid).