GTM Data Analyst - Scaled Digital Success
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The role
Analyze customer and prospect cohorts to support targeting, prioritization, and distribution for scaled digital programs.
Measure the impact of point-in-time and evergreen digital engagements on key business and product metrics.
Assess performance across tactics such as webinars, email campaigns, workshops, and virtual or in-person programs.
Build and maintain dashboards to track distribution, reach, and attribution as part of regular KPI reporting.
Collaborate with GTM, Marketing, and Success teams to answer business questions through data.
Identify opportunities to improve reporting, measurement, and analytics workflows for continuous improvement.
Measure the impact of point-in-time and evergreen digital engagements on key business and product metrics.
Assess performance across tactics such as webinars, email campaigns, workshops, and virtual or in-person programs.
Build and maintain dashboards to track distribution, reach, and attribution as part of regular KPI reporting.
Collaborate with GTM, Marketing, and Success teams to answer business questions through data.
Identify opportunities to improve reporting, measurement, and analytics workflows for continuous improvement.
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