GTM Data Analyst - Integrated Campaigns
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The role
Support go-to-market campaigns and events with data-driven insights across multi-channel programs.
Build and maintain campaign and event reporting to ensure visibility into funnel impact.
Analyze performance, identify trends, and uncover opportunities for optimization.
Conduct cohort and segment analyses to understand reach, engagement, and conversions.
Collaborate with Marketing, Sales, and GTM partners to define metrics and improve data quality.
Translate findings into actionable recommendations and share learnings with stakeholders.
Build and maintain campaign and event reporting to ensure visibility into funnel impact.
Analyze performance, identify trends, and uncover opportunities for optimization.
Conduct cohort and segment analyses to understand reach, engagement, and conversions.
Collaborate with Marketing, Sales, and GTM partners to define metrics and improve data quality.
Translate findings into actionable recommendations and share learnings with stakeholders.
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