Senior Data Analyst - Marketing Operations & Analytics
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The role
As a Senior Data Analyst on Marketing Operations & Analytics, you will translate complex paid marketing and web data into strategic insights that inform investment and optimization across channels and on-site experiences. You will analyze performance across Google Ads, Meta Ads, Affiliate, and AEO-referral sources to identify trends and opportunities for ROAS, CPA, and conversion-rate improvements. You will develop and maintain dashboards in Looker (and related BI tools), delivering timely ROI, engagement, and conversion metrics to stakeholders. You will conduct forecasting and performance modeling to support strategic planning and budget allocation for paid marketing, CRO tests, web personalization, and AEO initiatives. You will collaborate with Marketing, Analytics Engineers, Product, Finance, Sales, and Customer Success to define data requirements, ensure data quality, and provide clear, actionable recommendations to leadership. You will become a go-to expert on paid marketing, web performance, and AEO measurement, proactively expanding data sources and improving reporting capabilities to drive data-informed decisions.
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