Email Content Strategist – Toronto

An email content strategist in Toronto will lead the creative and strategic development of email and SMS campaigns, ensuring brand voice consistency and campaign performance. They will refine AI-assisted copy, develop content calendars, and optimise retention strategies using tools like Klaviyo and CRM systems. Responsibilities include managing creative workflows, reviewing marketing assets, and running A/B tests to increase engagement, repeat purchases, and lifetime value. The role requires a minimum of two years’ experience in email marketing or content strategy, strong understanding of lifecycle marketing, and proficiency with CRM platforms. Candidates must be adept at collaboration, detail-oriented, and enthusiastic about utilising automation tools to enhance work efficiency. The position is full-time, hybrid, based in Toronto, with a salary of 65k CAD plus bonuses.