Principal Product Manager – Toronto

A Principal Product Manager at HelloFresh in Toronto will oversee the development and optimisation of the referral and viral growth products across app and web platforms. They are responsible for defining the product vision, strategy, and roadmap, and for building frameworks that connect customer behaviour to commercial outcomes. The role involves designing incentives, rewards, and features to encourage sharing, as well as spearheading experimentation practices and collaborating with marketing and CRM teams to enhance the referral experience. Candidates should possess extensive product leadership experience in B2C environments, especially with referral or viral growth products, and have a data-driven mindset to balance customer incentives with business results. Strong UX and strategic communication skills are essential, with a focus on partnering effectively with senior leadership to drive initiatives forward. The position offers a hybrid working arrangement with flexibility for remote work, supporting professional growth and work-life balance.