Public Relations and Social Media Manager

A Public Relations and Social Media Manager is responsible for developing and executing social media strategies across multiple platforms to increase brand awareness and engagement. They create, curate, and schedule content that reflects the brand voice and marketing objectives, monitor channels daily, and respond to comments and messages to foster audience interaction. The role involves building relationships with media outlets, influencers, and community partners to secure positive coverage and collaborations, as well as planning and coordinating public relations campaigns, press releases, events, and outreach initiatives. Staying informed on industry trends, platform updates, and best practices is essential to keep communication effective and relevant. The position entails managing social media channels, online reputation, and promotional campaigns for products, ensuring consistent brand messaging, and monitoring customer feedback and campaign performance.