Manager, Social, PR & Events – Toronto

The Manager, Community and Brand Engagement is responsible for shaping how the brand appears across social platforms, local communities, and public channels. They develop and execute engagement strategies that enhance brand trust, cultural relevance, and authentic customer connections. This role oversees store grand opening campaigns, influencer collaborations, and public relations efforts, ensuring initiatives are insight-driven and regionally relevant. They lead a team of specialists, monitor performance metrics, and collaborate cross-functionally to align marketing efforts. Additionally, they build relationships with external partners, manage crisis communication, and adapt strategies based on digital trends and platform shifts. The position demands strong leadership, digital platform knowledge, and a strategic mindset within a fast-paced environment.