Marketing Content Strategist
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De functie
Own the B2C content roadmap across Adoption and Engagement, aligning to growth targets and participant lifecycle stages.
Create and optimize emails, SMS, push, on-site notifications, landing pages, social ads, and print materials that convert and engage.
Architect and write messages that reinforce habit formation and highlight new content/features, with clear success metrics.
Develop creative briefs and test plans, specifying audience, goals, hypotheses, and required variants.
Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable microcopy.
Maintain voice, tone, and editorial standards across channels while embracing inclusive, empathetic, and behavior-change messaging.
Create and optimize emails, SMS, push, on-site notifications, landing pages, social ads, and print materials that convert and engage.
Architect and write messages that reinforce habit formation and highlight new content/features, with clear success metrics.
Develop creative briefs and test plans, specifying audience, goals, hypotheses, and required variants.
Collaborate with Product, Coaching, and Content teams to translate product updates and behavioral science into approachable microcopy.
Maintain voice, tone, and editorial standards across channels while embracing inclusive, empathetic, and behavior-change messaging.
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