Senior Lead Data Analyst for Marketing Analytics

The role involves leading methodologies for measuring marketing effectiveness through MMM, MTA, and lift studies, and designing advanced data analyses such as cohort analysis and predictive modelling. The candidate will partner with marketing teams to plan, execute, and interpret experiments including A/B testing, fostering a test-and-learn culture. They will support and develop analytics infrastructure using R/Python and ensure integration with organisational data stacks. The position requires delivering actionable insights via dashboards to stakeholders from channel managers to leadership, and guiding strategic analysis of the GTM sales funnel to enhance lead generation and revenue. Collaboration with data engineering teams using dbt to maintain reliable data pipelines is essential. Candidates should demonstrate expertise in SQL, R or Python, and possess strong communication skills to explain complex concepts clearly.