Senior Content Strategist
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De functie
Develop and own the global content strategy for audiences across NA, EMEA, and APAC, grounded in keyword and competitive research.
Translate research into actionable content calendars, templates, sitemaps, and governance plans for a distributed marketing team.
Lead on-page SEO, keyword-driven briefs, and performance reporting using metrics like site traffic, keyword rankings, and user feedback.
Plan and manage cornerstone pieces such as quarterly guides, product launches, and customer stories to drive demand and lead generation.
Manage a team of writers, establish briefs and optimization playbooks, and run experiments to improve production and distribution.
Collaborate with marketing leadership and cross-functional teams; develop scalable processes and demonstrate data-driven impact.
Translate research into actionable content calendars, templates, sitemaps, and governance plans for a distributed marketing team.
Lead on-page SEO, keyword-driven briefs, and performance reporting using metrics like site traffic, keyword rankings, and user feedback.
Plan and manage cornerstone pieces such as quarterly guides, product launches, and customer stories to drive demand and lead generation.
Manage a team of writers, establish briefs and optimization playbooks, and run experiments to improve production and distribution.
Collaborate with marketing leadership and cross-functional teams; develop scalable processes and demonstrate data-driven impact.
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