Data Scientist, Marketing
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The role
As the first Data Scientist dedicated to marketing analytics, you will partner with Marketing, Product, and Finance to power growth through improved acquisition performance and refined attribution. You will define core success metrics, evaluate funnel performance, and surface actionable insights that shape go-to-market strategy. Build and maintain predictive models to support forecasting, customer understanding, targeting, and personalization. Develop and improve marketing measurement frameworks to understand channel impact, attribution, and drivers of growth. Design, run, and evaluate experiments (A/B tests) to measure marketing initiatives and guide decision-making, including multi-channel campaign analysis. Collaborate cross-functionally with Marketing, Product, Finance, and Data Engineering to improve data quality, evolve datasets, and deliver scalable analytical workflows and clear leadership-ready insights.
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