Business Data Analyst - Inbound Marketing
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The role
Lead data and analytics for inbound marketing initiatives, turning user behavior into actionable insights.
Collaborate with product and marketing teams to shape strategies, journeys, and campaigns.
Define and optimize measurement of inbound marketing efforts, performing ad hoc analyses, testing, monitoring, and reporting.
Analyze product and marketing topics to uncover opportunities and drive growth.
Develop dashboards and automated tools to increase awareness and understanding of key metrics.
Own the data lifecycle, demonstrating initiative, curiosity, and the ability to learn rapidly in a fast-paced environment.
Collaborate with product and marketing teams to shape strategies, journeys, and campaigns.
Define and optimize measurement of inbound marketing efforts, performing ad hoc analyses, testing, monitoring, and reporting.
Analyze product and marketing topics to uncover opportunities and drive growth.
Develop dashboards and automated tools to increase awareness and understanding of key metrics.
Own the data lifecycle, demonstrating initiative, curiosity, and the ability to learn rapidly in a fast-paced environment.
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