PR & Influencer Manager

The PR & Influencer Manager at Debenhams takes responsibility for creating and implementing influencer marketing strategies and PR campaigns to enhance brand visibility and engagement. The role involves collaborating with internal teams, managing external agencies, negotiating partnerships, and overseeing campaign execution to meet KPIs and ROI targets. The manager will lead a team, foster relationships with media and talent, and monitor industry trends to keep the brand relevant. Additionally, they will oversee PR activities including media relations, press events, and campaign launches, ensuring strategic alignment with marketing objectives. The position requires a highly organised and creative individual with strong leadership skills and extensive network contacts within media and influencer circles. This role is based in Manchester, with a focus on digital culture, fashion, and retail sectors.