Senior Digital Content Strategist – Liverpool

A digital content strategist is responsible for shaping content experiences and aligning them with brand goals. They optimise, edit, and measure content and campaigns across global digital platforms to enhance search engine and AI discoverability. Collaboration with marketing teams worldwide enables understanding of diverse audiences and tailoring content strategies accordingly. The role requires skills in content management, SEO, analytics, and digital marketing tools to achieve engagement and strategic objectives. The position involves staying updated with digital trends, content optimisation techniques, and analysing performance metrics. The ideal candidate will demonstrate strong communication, analytical, and organisational skills to succeed in a dynamic environment.