B2B Content Writer

A B2B content writer in London at Codal is responsible for creating digital content such as website copy, blog articles, press releases, and social media posts that clearly articulate the company's expertise in complex, regulated industries. The role involves collaborating with internal subject-matter experts to produce authoritative and accessible narratives, as well as managing end-to-end case study production to showcase client success stories. Candidates should possess strong editorial skills, experience in enterprise or regulated industries, and excellent project management abilities to handle multiple content streams efficiently. They will track content performance and use data insights to optimise ongoing content strategies, aligning with marketing and sales objectives. The position requires a creative yet strategic thinker who maintains a consistent tone of voice across various formats and channels, enhancing brand positioning and visibility.