Senior Paid Media Manager – Cardiff

A senior paid media manager is responsible for developing, executing and optimising digital advertising campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and TikTok. They collaborate with various departments to align strategies with overarching campaign goals, communicate with clients for insights, and utilise tools like Google Tag Manager and GA4 for tracking and measurement. Managing budgets effectively ensures campaign objectives are met, with recommendations for reallocations based on data insights. Candidates typically require a minimum of five years' experience, with proficiency in platforms such as Meta, Google Ads, TikTok, LinkedIn, and Snapchat, and familiarity with programmatic advertising, SEO, attribution modelling, and creative testing. Strong communication skills are essential to present findings, participate in pitches and collaborate internally, with a valuable focus on staying updated with industry trends and platform changes.