PR and Influencer Manager – Glasgow

The PR and Influencer Manager in Glasgow is responsible for developing and implementing earned media strategies across UK and growth markets, focusing on brand storytelling, influencer programs, and cultural initiatives. They localise global campaigns and manage media and influencer relations, aligning activities with regional marketing priorities. The role involves overseeing events, building relationships with media and influencers, and partnering with distributor teams to ensure campaign consistency and cultural relevance. Monitoring industry trends and providing insights to refine strategies is essential, as is tracking ROI and impact of campaigns. The candidate should possess extensive PR experience, excellent communication skills, and an understanding of diverse market landscapes. Fluency in English is required, with Arabic as a plus, and travel may be needed.