Manager, B2B Marketing – Content & Campaigns

A B2B Campaign Manager at Mastercard Services develops and implements integrated marketing campaigns targeting executive audiences globally, translating complex solutions into compelling stories. The role involves cross-functional collaboration with teams in product marketing, content creation, and demand generation, ensuring campaign alignment with business goals. The manager oversees content development including thought leadership and industry-specific assets, emphasising accuracy and customer focus. They monitor campaign performance metrics like engagement and lead generation to refine messaging and channel strategies. Strong project management, storytelling, and analytical skills are essential for success in this role. The position requires experience in B2B marketing, content creation, and campaign execution within a global, cross-functional environment.