Marketing Analyst – Aberdeen

A marketing analyst is responsible for collecting, analysing, and interpreting marketing data to support strategic decisions and optimise campaign performance across digital and offline channels. The role involves monitoring key performance indicators, producing reports, and identifying opportunities for growth and improvement. The analyst collects data from CRM systems, analytics platforms, and marketing tools to maintain accuracy and generate actionable insights. They also analyse customer behaviour and market trends to refine targeting and positioning strategies. Experience with marketing metrics, analytics platforms, and reporting tools is essential, along with strong numerical skills and data visualisation knowledge. This position supports marketing planning, budgeting, and forecasting activities, contributing to data-driven decision-making in a dynamic environment.