Shopper Marketing Manager

The Shopper Marketing Manager oversees brand plans for St Pierre and Baker Street brands within the UK Brand team. They develop and execute shopper marketing campaigns for wholesale and convenience channels, building strong relationships with customers and media contacts. The role involves collaborating with marketing and commercial teams to ensure successful delivery of initiatives and evaluating outcomes for future improvements. Additionally, the manager leads cross-functional teams in planning consumer and retailer events, supports new product initiatives, manages packaging activities, and works closely with social media teams. The position requires expertise in FMCG brand management, strategic planning, stakeholder collaboration, and budget control, with a focus on driving brand growth and consumer engagement.