Senior Vertical Marketing Manager – Bourne End

The Senior Vertical Marketing Manager at Zebra Technologies leads the development and execution of strategic GTM plans for retail and healthcare verticals across the EMEA region, aligning marketing and sales objectives. They act as a primary industry expert, crafting thought leadership and storytelling assets to enhance brand positioning and awareness within key sectors. The role involves defining vertical audiences and personas, developing targeted content strategies, and collaborating with regional stakeholders to refine vertical initiatives. Managing the marketing budget with a focus on ROI, the manager ensures all activities support regional growth and brand recognition goals. The position requires proven experience in vertical or product marketing, strong industry networks, and excellent communication skills. A bachelor’s degree and a minimum of eight years of B2B marketing experience are essential for potential candidates.