Social Media Marketing Manager – Belfast

A Social Media Marketing Manager is responsible for developing bold, trend-led social strategies that increase followers, engagement, and reach for a perfume brand based in Belfast. They craft viral content, manage a community of engaged fans, and build partnerships with influencers to boost brand awareness and sales. The role involves real-time reaction to trending topics, overseeing influencer campaigns, and driving ROI through data-driven approaches. The candidate should possess at least three years' experience in social media, with a proven record of viral content and rapid growth, particularly on TikTok and Instagram. Knowledge of social algorithms, trend hacking, and influencer negotiation is essential, alongside the ability to thrive in a fast-paced environment. Overall, the focus is on measurable impact, including follower growth, engagement, reach, and conversion rates.