PR & Influencer Manager

The PR & Influencer Manager at Debenhams oversees influencer marketing and public relations strategies to enhance brand visibility and engagement. They develop integrated campaigns across various categories, managing stakeholder relationships and external agencies to meet campaign objectives. The role involves developing long-term influencer partnerships, negotiating contracts, and analysing campaign performance to optimise future activities. The manager provides strategic direction for media relations, press events, and brand communication, ensuring consistent messaging and cultural relevance. Leading a team, they foster a collaborative environment while managing budgets and resources effectively. This position requires extensive network connections within media, influencer, and talent sectors to drive impactful brand campaigns.