Marketing Data Analyst
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De functie
This role partners with Marketing, Finance, and Leadership to improve acquisition, retention, and overall marketing effectiveness. You will analyze multi-channel data, identify funnel gaps, and recommend actions to optimize CAC, ROAS, and LTV. Responsibilities include building dashboards and visualizations for senior leadership during monthly reviews and strategic planning. Conduct in-depth analyses of customer behavior, cohorts, segmentation, and retention to inform marketing strategy and user journeys. Collaborate with performance marketing to assess multi-channel impact and enhance attribution using SKAN and probabilistic models. Support experimentation through A/B and multivariate tests and act as a trusted analytical advisor to marketing leadership.
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