Senior Content Strategist
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De functie
Lead editorial storytelling to strengthen corporate reputation and translate enterprise priorities into credible, human video-led narratives across social and owned channels.
Develop platform-native content with a primary focus on video-led and social-first formats, including short- and long-form video and episodic series.
Partner with Corporate Communications, Brand, Digital, and Social teams to execute an integrated storytelling strategy that highlights innovation and patient or clinician impact.
Write scripts, interview guides, and social copy; translate complex science into engaging narratives for diverse audiences.
Collaborate with Social and Digital teams to optimize content for engagement, discoverability, and performance using SEO, GEO, and AEO insights.
Provide creative direction and project management for internal contributors and external agencies, ensuring high-quality content that complies with regulatory standards.
Develop platform-native content with a primary focus on video-led and social-first formats, including short- and long-form video and episodic series.
Partner with Corporate Communications, Brand, Digital, and Social teams to execute an integrated storytelling strategy that highlights innovation and patient or clinician impact.
Write scripts, interview guides, and social copy; translate complex science into engaging narratives for diverse audiences.
Collaborate with Social and Digital teams to optimize content for engagement, discoverability, and performance using SEO, GEO, and AEO insights.
Provide creative direction and project management for internal contributors and external agencies, ensuring high-quality content that complies with regulatory standards.
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