Data Scientist, Marketing
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De functie
Deep-dive into marketing performance data to generate insights that influence strategy and improve outcomes.
Define and monitor core marketing metrics, set goals, and deliver actionable reporting across campaigns and channels.
Identify opportunities to enhance effectiveness and optimize audience targeting, channel mix, and messaging.
Develop hypotheses, design experiments or causal-inference studies, analyze results, and translate impact into decisions.
Build a scalable, data-driven marketing analytics culture by establishing best practices and widening data access.
Collaborate with marketing, product, and commercial teams to drive growth and data-driven decision making.
Define and monitor core marketing metrics, set goals, and deliver actionable reporting across campaigns and channels.
Identify opportunities to enhance effectiveness and optimize audience targeting, channel mix, and messaging.
Develop hypotheses, design experiments or causal-inference studies, analyze results, and translate impact into decisions.
Build a scalable, data-driven marketing analytics culture by establishing best practices and widening data access.
Collaborate with marketing, product, and commercial teams to drive growth and data-driven decision making.
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