Digital PR Manager – Edinburgh

The Digital PR Manager is responsible for developing and executing digital PR campaigns that enhance brand visibility and reputation while supporting marketing and SEO initiatives. They will collaborate with internal teams and external agencies to craft media stories, develop media contacts, and monitor media coverage, ensuring alignment with organisational goals and consumer trends. The role involves managing stakeholder relationships across multiple departments, handling media outreach, and leveraging social listening tools to track consumer insights. Candidates should demonstrate strong writing skills, media contacts, and experience with domain analysis tools; a collaborative and organised approach is essential. Working in a fast-paced environment with complex stakeholder engagement is expected, along with a keen interest in digital consumer trends and technologies.