PR & Influencer Manager

The PR & Influencer Manager at Debenhams leads influencer and PR strategies to enhance brand visibility and cultural relevance across fashion, beauty, and home categories. The role involves developing integrated influencer campaigns, managing talent networks, and ensuring alignment with brand objectives while tracking campaign performance and ROI. Responsible for defining and executing PR strategies, they also oversee media relations, press events, and media engagement to secure positive coverage. The manager leads a team, manages external agencies, and fosters strong relationships with media and creators to identify new partnership opportunities. Budget management, performance monitoring, and strategic insights are essential to optimise promotional activities. This position requires a creative, organised, and collaborative individual with a passion for digital culture, social media trends, and team leadership.