Content Creator and Lead Copywriter

DFDS seeks a creative and detail-oriented Content Creator and Lead Copywriter to develop high-quality, impactful content across various platforms. The role involves leading the creation of engaging narratives in line with brand strategy, working collaboratively with regional teams to adapt content culturally, and maintaining editorial standards. Responsibilities include producing campaign, lifecycle, and enablement content, leveraging AI to enhance storytelling, and managing content governance for SEO, accessibility, and compliance. The ideal candidate will have strong writing skills, a tech-savvy mindset, and experience in localisation and content performance analysis. They should be adept at balancing innovation with rigorous quality control, working across diverse formats and audiences to deliver compelling content. The role requires a mix of creativity, strategic thinking, and technical knowledge to elevate the brand's global storytelling initiatives.