Head of Marketing
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De functie
Own the marketing strategy for a growing B2B technology business, translating revenue targets into clear, prioritized initiatives.
Collaborate closely with the CEO and leadership team to influence decisions that impact pipeline, win rates, and market perception.
Lead go-to-market planning, product launches, and a repeatable GTM process across regions, with agency and partner execution.
Design and build the in-house marketing function while initially managing external agencies to deliver outcomes.
Align product, sales, and marketing with buyer insights, objections and competitive intelligence to optimize ROI.
Provide leadership-level marketing reporting focused on pipeline, conversion, and revenue influence.
Collaborate closely with the CEO and leadership team to influence decisions that impact pipeline, win rates, and market perception.
Lead go-to-market planning, product launches, and a repeatable GTM process across regions, with agency and partner execution.
Design and build the in-house marketing function while initially managing external agencies to deliver outcomes.
Align product, sales, and marketing with buyer insights, objections and competitive intelligence to optimize ROI.
Provide leadership-level marketing reporting focused on pipeline, conversion, and revenue influence.
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