Digital Content Strategist

A professional with experience in digital content marketing will coordinate digital narratives across multiple platforms, collaborating with teams to create engaging content such as blogs and microcopy. They will conduct content audits, analyse data with tools like Google Analytics 4 and Search Console, and apply SEO strategies to optimise content effectiveness. Managing content workflows through systems like Workfront and maintaining a content library are key responsibilities. They will work alongside web developers and marketing teams to develop impactful web pages and improve user engagement. Continuous tracking of content performance and implementing digital trend insights will be essential for success in this role. The ideal candidate will possess strong analytical skills, familiarity with content management systems, and a passion for digital innovation.