Senior Digital Marketing Executive – Newcastle

The Senior Digital Marketing Executive manages owned channels, including website optimisation, SEO, and email marketing, working closely with cross-functional teams to enhance user experiences and visibility. They analyse website data using tools such as GA4 and Microsoft Clarity to inform content and UX improvements. The role involves supporting customer engagement activities, including segmentation and personalisation in email marketing, as well as contributing to conversion rate optimisation strategies. They develop KPI dashboards, set up event tracking, and utilise insights to refine the customer journey. The position requires proficiency in digital platforms like Google Search Console, Google Tag Manager, and content management systems such as Umbraco. Strong attention to detail and the ability to manage multiple campaigns under tight deadlines are essential.