Senior Content Strategist – Belfast

A Belfast-based organisation is seeking a senior content strategist to develop and implement content initiatives that incorporate AI technologies, support demand generation, and optimise audience engagement. The role involves shaping narrative strategies, converting brand messaging into scalable, AI-assisted content systems, and collaborating with multidisciplinary teams on integrated campaigns. The successful candidate will review AI-generated content for accuracy and relevance and establish content governance processes. They will utilise insights to enhance content effectiveness and provide strategic advice to internal teams and clients. Candidates should have extensive experience in B2B content strategy or copywriting, with a strong portfolio, understanding of demand generation, and interest in emerging AI workflows. Technical skills in prompt design, structured inputs, or retrieval-augmented approaches are advantageous, alongside a strategic, commercially aware mindset.