Global Lifestyle PR Manager

The Global Lifestyle PR Manager develops and executes global public relations strategies to enhance brand relevance at the intersection of sport and culture. This role involves managing narratives around product launches and cultural collaborations, building relationships with influential media and creatives, and leading PR campaigns that spark conversation and engagement. The candidate will oversee agency partners and develop product seeding strategies to centre the brand within influential communities worldwide. They are expected to have a deep understanding of sneaker, streetwear, and fashion cultures, with strong storytelling skills and established media relationships. The position requires creating culturally resonant narratives that align with global trends and community values, ensuring brand consistency and local relevance.