Director, Product Marketing Mobility and OTR
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De functie
Lead the go-to-market strategy for a high-impact mobility portfolio spanning fuel, EV, and telematics, from positioning and packaging to launches and lifecycle management.
Build and lead a high-performing Product Marketing Management team focused on differentiated messaging, customer insights, and sales enablement excellence.
Define segment-specific value propositions using customer research, usage data, and validation loops to ensure clarity and resonance.
Equip sales teams with talk tracks, competitive plays, objection-handling strategies, and high-impact enablement assets to win deals.
Own market intelligence and competitive positioning by tracking shifts in buyer behavior, emerging threats, and whitespace opportunities.
Partner cross-functionally with product, sales, marketing, and CX to align GTM strategy with product delivery and revenue goals.
Build and lead a high-performing Product Marketing Management team focused on differentiated messaging, customer insights, and sales enablement excellence.
Define segment-specific value propositions using customer research, usage data, and validation loops to ensure clarity and resonance.
Equip sales teams with talk tracks, competitive plays, objection-handling strategies, and high-impact enablement assets to win deals.
Own market intelligence and competitive positioning by tracking shifts in buyer behavior, emerging threats, and whitespace opportunities.
Partner cross-functionally with product, sales, marketing, and CX to align GTM strategy with product delivery and revenue goals.
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