Influencer Marketing Manager
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De functie
Own the global influencer marketing strategy and talent relations to drive brand equity, reach, and growth.
Lead always-on influencer programs and activations, aligning with launches, campaigns, and regional go-to-market plans.
Develop creator briefs, gifting programs, and event concepts to scale regional activations.
Set KPIs, track ROI, and deliver data-driven insights to inform leadership decisions.
Negotiate contracts and manage talent deals with legal and procurement to ensure compliant, scalable partnerships.
Collaborate cross-functionally with marketing, product, and regional teams, staying ahead of trends across major social platforms and traveling up to 40% as needed.
Lead always-on influencer programs and activations, aligning with launches, campaigns, and regional go-to-market plans.
Develop creator briefs, gifting programs, and event concepts to scale regional activations.
Set KPIs, track ROI, and deliver data-driven insights to inform leadership decisions.
Negotiate contracts and manage talent deals with legal and procurement to ensure compliant, scalable partnerships.
Collaborate cross-functionally with marketing, product, and regional teams, staying ahead of trends across major social platforms and traveling up to 40% as needed.
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