Product Marketing Specialist

The role involves managing the development and execution of segment strategies and growth plans, leading the end-to-end innovation process in collaboration with research and development teams, and analysing market trends and customer insights to identify growth opportunities. The candidate will craft compelling value propositions, manage product portfolios, and create strategic campaign briefs to maximise market impact across European territories. Collaboration with regional stakeholders and performance monitoring to recommend actions for growth are key responsibilities. Applicants should have experience in innovation, product marketing, or portfolio management, with strong analytical skills and the ability to work cross-functionally in a fast-paced environment. The role requires a proactive approach, high initiative, and the competence to manage multiple projects with a focus on delivering tangible results.