Data Scientist, Marketing
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De functie
As the first Data Scientist dedicated to marketing analytics, you will partner with Marketing, Product, and Finance to improve acquisition performance, attribution, and measurement foundations.
You will define core success metrics, evaluate funnel performance, and uncover insights that shape go-to-market strategies.
Develop and maintain predictive models for forecasting, customer understanding, targeting, and personalization.
Design, run, and evaluate experiments (A/B tests) to measure marketing initiatives and guide decision-making.
Lead marketing measurement frameworks, assess multi-channel campaigns, and provide actionable recommendations to stakeholders.
Collaborate across teams to improve data quality, evolve marketing datasets, and clearly communicate insights to leadership.
You will define core success metrics, evaluate funnel performance, and uncover insights that shape go-to-market strategies.
Develop and maintain predictive models for forecasting, customer understanding, targeting, and personalization.
Design, run, and evaluate experiments (A/B tests) to measure marketing initiatives and guide decision-making.
Lead marketing measurement frameworks, assess multi-channel campaigns, and provide actionable recommendations to stakeholders.
Collaborate across teams to improve data quality, evolve marketing datasets, and clearly communicate insights to leadership.
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