Data Scientist Senior Advisor
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De functie
As a Data Scientist Senior Advisor, you will influence business strategy and decision-making through deep-dive analyses.
You will design and implement Bayesian Marketing Mix Models to quantify the incremental impact of marketing channels on key KPIs.
Develop priors and leverage hierarchical Bayesian frameworks to model data across geographies, products, and time.
You will gather and preprocess marketing data from cloud and on-premise sources, ensuring quality and reproducibility, and create clear visualizations.
Partner with go-to-market, data platform, and engineering teams to implement data-driven solutions and maintain reusable libraries.
Communicate complex insights effectively to non-technical stakeholders and drive data-informed decisions.
You will design and implement Bayesian Marketing Mix Models to quantify the incremental impact of marketing channels on key KPIs.
Develop priors and leverage hierarchical Bayesian frameworks to model data across geographies, products, and time.
You will gather and preprocess marketing data from cloud and on-premise sources, ensuring quality and reproducibility, and create clear visualizations.
Partner with go-to-market, data platform, and engineering teams to implement data-driven solutions and maintain reusable libraries.
Communicate complex insights effectively to non-technical stakeholders and drive data-informed decisions.
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