Senior Manager, Digital Content Strategy & Experience
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De functie
Own the end-to-end digital content architecture and governance, establishing a North America blueprint that informs AU and EU markets.
Lead the creation of the 'net new' content engine—new categories and formats that meet consumer needs and build brand authority across channels.
Serve as the lead user of Contentful (Headless CMS) and Shopify, designing repeatable, automated workflows to launch campaigns and page updates globally.
Define PLP and navigation hierarchies, including collection logic, vanity URLs, and breadcrumb structures to maximize UX and crawlability.
Drive on-page and image SEO, metadata governance, and accessibility, including alt-text strategies and PDP copy optimization.
Own testing, personalization, and insights—partner with Analytics to run on-site experiments (Optimizely, Ninetailed) and translate metrics into revenue-driven actions for executives.
Lead the creation of the 'net new' content engine—new categories and formats that meet consumer needs and build brand authority across channels.
Serve as the lead user of Contentful (Headless CMS) and Shopify, designing repeatable, automated workflows to launch campaigns and page updates globally.
Define PLP and navigation hierarchies, including collection logic, vanity URLs, and breadcrumb structures to maximize UX and crawlability.
Drive on-page and image SEO, metadata governance, and accessibility, including alt-text strategies and PDP copy optimization.
Own testing, personalization, and insights—partner with Analytics to run on-site experiments (Optimizely, Ninetailed) and translate metrics into revenue-driven actions for executives.
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