In-house PR Manager

The PR Manager in this role is responsible for managing media relations in the UK and Ireland, with an emphasis on consumer and trade media, aiming to increase brand awareness. They will develop and execute media strategies aligned with business objectives, coordinate with external agencies, and foster relationships with journalists to cultivate stories. The role involves planning press trips, adapting global press materials, and creating local media assets such as videos and photographs. They will support marketing and sales integration for promotional activities, oversee crisis management efforts, and report on activity results using KPIs. The position requires a candidate with five or more years' media relations experience, excellent communication skills, and the ability to work autonomously in a dynamic environment. Travel is expected for events and press trips, and the role includes managing a PR budget and leading a PR team.