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Data Scientist - Marketing
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De functie
Seeking a Data Scientist specialized in marketing analytics to power B2B growth through data-driven insights.
Own the marketing data stack from SQL queries to Python-based analyses, building robust dashboards and reports that inform decisions across marketing and sales.
Develop and refine attribution models, lead scoring, and pipeline metrics to surface high-quality opportunities and optimize CAC and conversion rates.
Partner closely with marketing, sales, and revenue operations to diagnose funnel health, track campaign performance, and surface actionable recommendations.
Tackle data quality tasks—CRM cleanup, tracking validation, and reporting infrastructure—as needs evolve in a fast-moving environment.
Translate complex findings into clear narratives for non-technical stakeholders and drive cross-functional impact with proactive recommendations.
Own the marketing data stack from SQL queries to Python-based analyses, building robust dashboards and reports that inform decisions across marketing and sales.
Develop and refine attribution models, lead scoring, and pipeline metrics to surface high-quality opportunities and optimize CAC and conversion rates.
Partner closely with marketing, sales, and revenue operations to diagnose funnel health, track campaign performance, and surface actionable recommendations.
Tackle data quality tasks—CRM cleanup, tracking validation, and reporting infrastructure—as needs evolve in a fast-moving environment.
Translate complex findings into clear narratives for non-technical stakeholders and drive cross-functional impact with proactive recommendations.
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