Content Strategist
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De functie
Develop and own a comprehensive content strategy aligned to business goals, full-funnel marketing, and sales enablement for technical products.
Craft solution-oriented narratives that connect engineering concepts to customer challenges.
Build and maintain an integrated content roadmap and editorial calendar across web, landing pages, social, and sales assets.
Collaborate with product marketing, sales, demand generation, and engineering to identify content gaps and define high-impact topics.
Create and optimize content for search and AI discovery, including white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets.
Apply SEO, AEO, and modular content techniques to improve visibility and engagement across Google Search and AI-driven platforms, continually refining performance.
Craft solution-oriented narratives that connect engineering concepts to customer challenges.
Build and maintain an integrated content roadmap and editorial calendar across web, landing pages, social, and sales assets.
Collaborate with product marketing, sales, demand generation, and engineering to identify content gaps and define high-impact topics.
Create and optimize content for search and AI discovery, including white papers, case studies, technical articles, landing pages, video scripts, and multimedia assets.
Apply SEO, AEO, and modular content techniques to improve visibility and engagement across Google Search and AI-driven platforms, continually refining performance.
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