Content Strategy Lead
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De functie
Own the content strategy that defines the category position, aligning annual and quarterly priorities with persona campaigns and go-to-market goals.
Set a single, compelling narrative across all content, deciding what to publish, prioritize, or prune to maintain authority.
Define and orchestrate the pillar content roadmap, crafting flagship POV pieces and credibility builders that fuel buyer journey campaigns.
Lead AEO/SEO/GEO efforts, shaping topics, structured answers, and the editorial standards needed for AI-driven discovery.
Translate campaign strategies into clear briefs, guide internal teams and agencies, and ensure all outputs ladder to narrative and authority goals.
Collaborate cross-functionally, establish scalable editorial processes, and manage content governance with minimal supervision.
Set a single, compelling narrative across all content, deciding what to publish, prioritize, or prune to maintain authority.
Define and orchestrate the pillar content roadmap, crafting flagship POV pieces and credibility builders that fuel buyer journey campaigns.
Lead AEO/SEO/GEO efforts, shaping topics, structured answers, and the editorial standards needed for AI-driven discovery.
Translate campaign strategies into clear briefs, guide internal teams and agencies, and ensure all outputs ladder to narrative and authority goals.
Collaborate cross-functionally, establish scalable editorial processes, and manage content governance with minimal supervision.
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