Senior Growth Marketing Director
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De functie
Own the multi-channel growth strategy and investment mix across paid social, programmatic, search, YouTube, TV, and emerging media.
Build bottoms-up budgets, forecasts, and scenario plans; reallocate in month to hit CAC, ROAS, payback, and LTV targets.
Lead agency partnerships and a lean internal team, defining briefs, SLAs, QA standards, pixel governance, and scale playbooks.
Own the cross-channel test roadmap, including creative systems, audiences, bidding, placements, frequency, and incrementality.
Partner with Marketing Analytics, CRM/MarTech, Brand, Digital (Web/App), Product, and BI to turn insights into strategy and lifecycle messaging.
Ensure privacy-safe measurement, data quality, and brand safety while fostering a culture of curiosity, rigor, and accountability.
Build bottoms-up budgets, forecasts, and scenario plans; reallocate in month to hit CAC, ROAS, payback, and LTV targets.
Lead agency partnerships and a lean internal team, defining briefs, SLAs, QA standards, pixel governance, and scale playbooks.
Own the cross-channel test roadmap, including creative systems, audiences, bidding, placements, frequency, and incrementality.
Partner with Marketing Analytics, CRM/MarTech, Brand, Digital (Web/App), Product, and BI to turn insights into strategy and lifecycle messaging.
Ensure privacy-safe measurement, data quality, and brand safety while fostering a culture of curiosity, rigor, and accountability.
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