Email Content Strategist – Toronto

The Email Content Strategist is responsible for shaping creative and strategic aspects of client email and SMS campaigns, combining AI-assisted copy refinement, content calendar management, and retention strategies to maximise campaign performance. This role works closely with the Lifecycle Marketing Manager to ensure alignment with brand voice and strategic goals, overseeing content quality and execution. Key duties include editing AI-generated copy to enhance engagement, managing campaign calendars, and guiding creative teams. The position requires expertise in email marketing, CRM tools like Klaviyo, and experience in lifecycle and retention marketing, ideally within an agency or eCommerce context. Strong attention to detail, collaboration skills, and adaptability to automation tools are essential to success in this role.