Group Product Manager, Grocery & Retail Ads
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De functie
Own the end-to-end strategy for grocery and retail ads across the app, including sponsored listings, on-site formats, and discovery surfaces.
Define and launch new ad formats that boost shopper discovery while delivering incremental value to merchants.
Partner with Ads Engineering, Data Science, and Applied ML to improve ranking, targeting, bidding, and relevance models.
Develop a multi-quarter roadmap to scale performance and user experience, backed by rigorous experimentation across placements, auction dynamics, and creatives.
Define core metrics (advertiser ROI, ad quality, shopper engagement, and revenue) and use them to guide prioritization.
Collaborate across Ads, Grocery/Retail, Consumer, and regional teams to ensure a trusted, high-quality consumer ad experience and scalable monetization.
Define and launch new ad formats that boost shopper discovery while delivering incremental value to merchants.
Partner with Ads Engineering, Data Science, and Applied ML to improve ranking, targeting, bidding, and relevance models.
Develop a multi-quarter roadmap to scale performance and user experience, backed by rigorous experimentation across placements, auction dynamics, and creatives.
Define core metrics (advertiser ROI, ad quality, shopper engagement, and revenue) and use them to guide prioritization.
Collaborate across Ads, Grocery/Retail, Consumer, and regional teams to ensure a trusted, high-quality consumer ad experience and scalable monetization.
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