Creative Content Strategist
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The role
Develop and execute a comprehensive content strategy to drive growth across paid social, organic channels, and website platforms.
Align all content initiatives with strategic messaging and brand campaign objectives across channels.
Lead the creation of high-volume, high-performing paid social content (video, static, UGC, testimonials, educational) and oversee post-production.
Analyze performance data to refine messaging, creative direction, hooks, and CTAs; continuously test and optimize for engagement and ROAS.
Grow organic social presence and repurpose content for websites, landing pages, blogs, and product pages to support SEO and conversions.
Manage influencer and affiliate programs; capture, edit, and produce video content for paid and organic channels.
Align all content initiatives with strategic messaging and brand campaign objectives across channels.
Lead the creation of high-volume, high-performing paid social content (video, static, UGC, testimonials, educational) and oversee post-production.
Analyze performance data to refine messaging, creative direction, hooks, and CTAs; continuously test and optimize for engagement and ROAS.
Grow organic social presence and repurpose content for websites, landing pages, blogs, and product pages to support SEO and conversions.
Manage influencer and affiliate programs; capture, edit, and produce video content for paid and organic channels.
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