Influencer Marketing Manager
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The role
Lead end-to-end influencer marketing strategy to boost brand awareness, engagement, and revenue across Instagram, TikTok, and emerging platforms.
Manage 20+ influencer partnerships monthly, overseeing contracting, briefs, asset delivery, and payments.
Design and optimize campaigns, gifting/seeding, and mailers while ensuring brand standards and data-driven performance.
Track, analyze, and report campaign performance using CreatorIQ; manage influencer content libraries and collaboration workflows.
Collaborate cross-functionally with Integrated Marketing, DTC, PR, and Sales; leverage ShopMy and paid media assets.
Foster influencer relationships through IRL activations and 1:1 meetings, staying ahead of trends to inform future initiatives.
Manage 20+ influencer partnerships monthly, overseeing contracting, briefs, asset delivery, and payments.
Design and optimize campaigns, gifting/seeding, and mailers while ensuring brand standards and data-driven performance.
Track, analyze, and report campaign performance using CreatorIQ; manage influencer content libraries and collaboration workflows.
Collaborate cross-functionally with Integrated Marketing, DTC, PR, and Sales; leverage ShopMy and paid media assets.
Foster influencer relationships through IRL activations and 1:1 meetings, staying ahead of trends to inform future initiatives.
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